Name: Josh Lioce - 50 Homes Sold In Under 12 Months

Before: My business felt like a constant firefight. Recruiting and keeping the right agents was a revolving door, no real strategy, no strong onboarding, and I was left patching holes myself. I wore every hat in the organization: sales, marketing, admin, leadership, you name it. Delegation backfired without solid systems, and my days felt reactive, not productive. It was exhausting. I knew things could be better, but I didn't know how to get there. I tried patchwork solutions, random recruiting efforts, handing off tasks without structure, and working longer hours hoping something would click. It didn't. The shift came when I finally stopped trying to muscle my way through it all and started building strategically. We put systems in place for lead flow, client care, and transactions. I got intentional with our CRM and empowered my team instead of just offloading to them. We showed up consistently online, invested in branding, and leaned into relationship-based business.

After: We now close 125+ deals a year, revenue is steady between $50K– $80K/month, and 75% of it comes from past clients and referrals. I'm no longer drowning in the day-to-day, I've got a team I trust, a brand that attracts, and the space to lead with clarity. I'm not chasing the business anymore; I'm finally in control of it.